THREATS AND STRATEGIES FOR PRESERVING A SINGLE SOCIO-CULTURAL SPACE IN THE FORMER USSR

Abstract

The article is devoted to the study of the evolution of Russia's humanitarian influence in Central Asia in the context of geopolitical changes and the increasing presence of external actors (China, Turkey, the Middle East, the United States). The historical analysis examines the transformation of the role of the Russian language as a key element of the common socio-cultural space that developed during the Soviet and post-Soviet periods. The main threats to the preservation of the Russian humanitarian presence are identified, including the reduction of Russian-language education and competition from alternative cultural and educational initiatives. Special attention is paid to the factors determining the continued interest of the countries of the region in cooperation with Russia, such as labor migration, educational ties, cultural heritage and political and legal mechanisms for supporting the Russian language. Based on the analysis of historical experience and current trends, recommendations are formulated for improving Russian humanitarian policy aimed at strengthening Russia's position in the region and preserving the common historical and cultural heritage. Strategies for the development of training programs, network diplomacy, joint cultural projects and systematic monitoring of public opinion are proposed.