COMPARATIVE ANALYSIS OF YANDEX.METRICS AND GOOGLE ANALYTICS AS POLICY TOOLS FOR MANAGING URBAN DIGITAL INFRASTRUCTURE
https://doi.org/10.48137/23116412_2024_1_33
Abstract
This article is a review of the electronic tools Yandex.Metrica and Google Analytics for potential possible use in urban digital infrastructure facilities. A comparative analysis of the data from two tools in search of an optimal choice was chosen as the research method. The work consists of an introduction, which provides a brief description of the abovementioned electronic platforms, the main part and a conclusion, which presents a likely partial confirmation of the hypothesis. The article may be useful for students, postgraduates and research teachers in the fields of political science, information technology and economic sciences, as well as be of interest to specialists in promoting products to the market and lobbying interests within the framework of government contracts.
About the Author
A. A. Denisov
Russian State Social University
Russian Federation
Russian Federation
DENISOV Alexander A. – Postgraduate student of the Department of Political Science and Political Analysis
Moscow
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Review
For citations:
Denisov A.A. COMPARATIVE ANALYSIS OF YANDEX.METRICS AND GOOGLE ANALYTICS AS POLICY TOOLS FOR MANAGING URBAN DIGITAL INFRASTRUCTURE. Post–Soviet Continent. 2024;(1):33-47. (In Russ.) https://doi.org/10.48137/23116412_2024_1_33
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