Mechanisms for shaping public support in the digital dialogue between the state and society in Russia
https://doi.org/10.48137/23116412_2026_2_53
Abstract
The article examines digital dialogue between the state and society as a mechanism for shaping public support in contemporary Russia. It argues that digitalization has transformed the model of state communication by increasing the role of internet platforms, social networks, and messengers in transmitting and interpreting the political agenda.
Special attention is paid to young people as a strategic audience of digital interaction.
The article identifies informational-explanatory, semantic, engaging, personalized, and protective-competitive mechanisms for shaping public support. It also defines the key problems of digital dialogue and directions for its improvement.
About the Author
A. I. Serebryakov
Russian State Social University
Russian Federation
Russian Federation
Alexander I. Serebryakov, PhD Student
Department of Political Science and Political Analysis
Moscow
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Review
For citations:
Serebryakov A.I. Mechanisms for shaping public support in the digital dialogue between the state and society in Russia. Post–Soviet Continent. 2026;(2):53-65. (In Russ.) https://doi.org/10.48137/23116412_2026_2_53
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