Soft power as a tool to increase the investment attractiveness of states: the theory of the question
https://doi.org/10.48137/23116412_2024_2_62
Abstract
The article discusses the theoretical aspects of using soft power to increase the investment attractiveness of states. The main tools for promoting soft power are considered and their potential effectiveness is determined, as well as the evolution of soft power tools. As a result, the article concludes that the development of soft power policy contributes to building a positive international image of any state, increases the competitiveness of its industrial, cultural, scientific and technical products.
About the Author
E. V. Basmanov
Russian State Social University
Russian Federation
Russian Federation
Basmanov Evgeny V. – Postgraduate student of the Department of Political Science and Political Analysis
Moscow
References
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Review
For citations:
Basmanov E.V. Soft power as a tool to increase the investment attractiveness of states: the theory of the question. Post–Soviet Continent. 2024;(2):62-71. (In Russ.) https://doi.org/10.48137/23116412_2024_2_62
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