opnjpsmПостсоветский материкPost–Soviet Continent2311-6412Институт стран СНГ10.48137/23116412_2024_1_62opnjpsm-49Research ArticleЭКОНОМИКАECONOMYCТРАТЕГИЯ РАЗВИТИЯ ИГРОВОГО НАПРАВЛЕНИЯ КОМПАНИИ SONYSONY’S GAMING DEVELOPMENT STRATEGYhttps://orcid.org/0000-0003-4682-9685ИншаковА. А.InshakovA. A.

ИНШАКОВ Андрей Алексеевич – ассистент кафедры политической экономии и истории экономической науки

Москва

INSHAKOV Andrey A. – Assistant of the Department of Political Economy and History of Economics

Moscow

aero789@mail.ruhttps://orcid.org/0000-0002-2473-8590ЕгоровВ. Г.EgorovV. G.

ЕГОРОВ Владимир Георгиевич – доктор экономических наук, доктор исторических наук, профессор кафедры политической экономии и истории экономической науки; профессор 

Москва

 

EGOROV Vladimir G. – Doctor of Economics, Doctor of Historical Sciences, Professor of the Department; Professor

Moscow

korrka@mail.ruРЭУ им. Г. В. ПлехановаРоссияPlekhanov Russian University of EconomicsRussian FederationРЭУ им. Г. В. Плеханова; МГТУ им. Н.Э. БауманаРоссияPlekhanov Russian University of Economics; Bauman Moscow State Technical UniversityRussian Federation202406032024016284Copyright © Иншаков А.А., Егоров В.Г., 20242024Иншаков А.А., Егоров В.Г.Inshakov A.A., Egorov V.G.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.pstmaterik.ru/jour/article/view/49

Настоящая научная статья посвящена исследованию и анализу развития игрового направления компании Sony. В исследовании предпринимается попытка углубленного анализа многогранных аспектов развития и эволюции игрового бизнеса в рамках данной компании, начиная от ее первых шагов на игровом рынке и до современного положения в индустрии развлечений.

Статья включает в себя исторический обзор развития игрового отдела Sony, начиная с выпуска первой игровой приставки компании и развития франшиз до выхода последних игровых консолей и знаковых игр. В рамках исследования также рассматриваются ключевые стратегические шаги, сделанные компанией в сфере игрового бизнеса, включая акцент на эксклюзивный контент, партнерства и продвижение онлайн-сервисов.

Статья включает анализ влияния игрового бизнеса на финансовые результаты компании, брендирование и ее восприятие на рынке интерактивных развлечений, а также перспектив в условиях современного олигополистического рынка видеоигр.

This scientific article is devoted to the research and analysis of the development of the gaming industry at Sony. The study attempts an in-depth analysis of the multifaceted aspects of the development and evolution of the gaming business within this company, starting from its first steps in the gaming market, and up to the current situation in the entertainment industry.

The article includes a historical overview of the development of Sony’s gaming department, from the release of the company’s first game console and the development of franchises, to the release of the latest game consoles and iconic games. The study also examines key strategic steps taken by the company in the gaming business, including an emphasis on exclusive content, partnerships and the promotion of online services.

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The authors declare that there are no conflicts of interest present.